by Verena Zipperer | Apr 10, 2024 | blog, concepts, principles, standard, tools
AI isn’t just „the next big thing“. It IS the big thing, right now, right here. And it is here to stay. Transformative, forceful, ground-breaking, unsettling. So, what is my take on AI, you may ask? With every day that passes, I become more familiar with the variety...
by Verena Zipperer | Sep 23, 2023 | communication, finance, legalese, market, specialisation, standard, success, tools
Well, not all the terms and professions above apply to me. Some of them do, though. And it is all to my clients’ benefit. Banker, Auditor, Copywriter, are just the three most obvious and valuable ones. Having started my career as a translator rather late in life means...
by Verena Zipperer | Sep 13, 2023 | communication, culture, theories, tools
Do you remember the very first time you travelled to a foreign country? Or, rather, the encounter with the initial individual who did not speak your native language at all? Despite having to go back many years, I do. Taking a break, carefully considering what’s...
by Verena Zipperer | Sep 13, 2023 | standard, success, target, theories, tools
Once a text is read and subconsciously interpreted, it becomes a perceived reality. What is it that makes a text a text, though? What distinguishes a string of syllables, words, and sentences from a meaningful text? Turning to research, any text has to meet seven...
by Verena Zipperer | Sep 13, 2023 | concepts, culture, standard, success, theories, tools
Translating is much more than simply transferring words from one language to another. The job of a translator involves conveying meaning, voice, context, culture, mood, and purpose – in all honesty, the list is practically endless. In order to become a translator, one...
by Verena Zipperer | Aug 29, 2023 | communication, concepts, culture, legalese, research, theories, tools
Passion led us here. Indeed. If it was not for my passion about languages, especially the English one, I would not be where I am today. For as long as I can remember, the grey matter residing inside my skull was keen on soaking up new and more knowledge. The end of...