by Verena Zipperer | Sep 23, 2023 | culture, glossary, market, specialisation, success, target
Clients often ask me why their copy isn’t as successful as they thought it would be. Despite it being precise. Despite it describing the company or the product / service. Despite it being created by a highly paid individual. The first question I ask my clients...
by Verena Zipperer | Sep 20, 2023 | communication, concepts, target
It is a widespread misconception that Source Text x Translation = Target Text. If it were indeed just an equation, it would not need translators at all, and machines and AI could easily take over our job and provide the same quality in less time for a penny. This...
by Verena Zipperer | Sep 13, 2023 | communication, success, target
As far as translations are concerned, I object to that. Even in today’s digital world, highlighters are part and parcel of any business. My clients use them, and so do I. As it may assist my clients in comprehending the rationale behind the requirement for specific...
by Verena Zipperer | Sep 13, 2023 | standard, success, target, theories, tools
Once a text is read and subconsciously interpreted, it becomes a perceived reality. What is it that makes a text a text, though? What distinguishes a string of syllables, words, and sentences from a meaningful text? Turning to research, any text has to meet seven...
by Verena Zipperer | Aug 28, 2023 | communication, culture, target, Uncategorized
I have translated for NGOs for more than a decade by now. They all have different causes, different goals that spur them on, different people, ethnicities, et cetera, they care about. To me, there is one maxim: Leave no one behind. And, looking at the NGOs I have the...
