by Verena Zipperer | Apr 10, 2024 | blog, concepts, principles, standard, tools
AI isn’t just „the next big thing“. It IS the big thing, right now, right here. And it is here to stay. Transformative, forceful, ground-breaking, unsettling. So, what is my take on AI, you may ask? With every day that passes, I become more familiar with the variety...
by Verena Zipperer | Feb 24, 2024 | market, principles, standard, success
Like many of my colleagues, I am facing the dilemma of being asked to provide free work samples by potential clients. It is understandable that, as a prospective client, you want to test and assess my skills and the quality of my work before entrusting me with a...
by Verena Zipperer | Sep 23, 2023 | communication, finance, legalese, market, specialisation, standard, success, tools
Well, not all the terms and professions above apply to me. Some of them do, though. And it is all to my clients’ benefit. Banker, Auditor, Copywriter, are just the three most obvious and valuable ones. Having started my career as a translator rather late in life means...
by Verena Zipperer | Sep 13, 2023 | communication, concepts, standard, success
We expect that any text we read that will be coherent (i.e., has a continuity of sense) and cohesive (i.e., shows a connection between its surface elements). Any communication is more likely to achieve success if these particular attributes are present. The...
by Verena Zipperer | Sep 13, 2023 | standard, success, target, theories, tools
Once a text is read and subconsciously interpreted, it becomes a perceived reality. What is it that makes a text a text, though? What distinguishes a string of syllables, words, and sentences from a meaningful text? Turning to research, any text has to meet seven...
by Verena Zipperer | Sep 13, 2023 | concepts, culture, standard, success, theories, tools
Translating is much more than simply transferring words from one language to another. The job of a translator involves conveying meaning, voice, context, culture, mood, and purpose – in all honesty, the list is practically endless. In order to become a translator, one...
