by Verena Zipperer | Feb 24, 2024 | market, principles, standard, success
Like many of my colleagues, I am facing the dilemma of being asked to provide free work samples by potential clients. It is understandable that, as a prospective client, you want to test and assess my skills and the quality of my work before entrusting me with a...
by Verena Zipperer | Dec 30, 2023 | finance, legalese, market, specialisation, success, target
You probably think you know what a translator does, most likely even know that our craft is the written word, not the spoken one which a translator leaves to the other linguistic specialist: the interpreter. Should you even bother to know the difference? Isn’t it...
by Verena Zipperer | Nov 19, 2023 | culture, market, specialisation, success, target
Do you have a website that has been customized, or is it just a translation? If you have a business website, a blog, or an online store, it is important to make sure your texts are correct and well-written, even (well: especially) if they are in a different language....
by Verena Zipperer | Oct 13, 2023 | communication, culture, finance, legalese, market, specialisation, success, target
Language barriers can seriously impede effective communication, especially in today’s globalized world, where companies must establish and maintain relationships with a variety of stakeholders. By overcoming language barriers, businesses can connect with...
by Verena Zipperer | Sep 23, 2023 | communication, culture, glossary, market, specialisation, success, target
When you have visited my Services page, you may wonder what the differences between some of the services are. They share similarities in that they move the source text from its source culture, context, and audience towards the target culture, context, and audience....
by Verena Zipperer | Sep 23, 2023 | culture, glossary, market, specialisation, success, target
Clients often ask me why their copy isn’t as successful as they thought it would be. Despite it being precise. Despite it describing the company or the product / service. Despite it being created by a highly paid individual. The first question I ask my clients...
