by Verena Zipperer | Dec 30, 2023 | finance, legalese, market, specialisation, success, target
You probably think you know what a translator does, most likely even know that our craft is the written word, not the spoken one which a translator leaves to the other linguistic specialist: the interpreter. Should you even bother to know the difference? Isn’t it...
by Verena Zipperer | Oct 13, 2023 | communication, culture, finance, legalese, market, specialisation, success, target
Language barriers can seriously impede effective communication, especially in today’s globalized world, where companies must establish and maintain relationships with a variety of stakeholders. By overcoming language barriers, businesses can connect with...
by Verena Zipperer | Oct 11, 2023 | communication, culture, finance, legalese, specialisation, success, target
Expertise Effective communication between companies and their target audiences depends on accurate, tailor-made translations. Language barriers can easily turn into market entry barriers and make or break a business venture. By employing a skilled translator who...
by Verena Zipperer | Sep 24, 2023 | finance, legalese, research, specialisation, success
If you can read the text in the image above: well done! You have mastered the German language, and you are old and / or skilled enough to read Fraktur. This specific typeface, like its handwritten counterpart, Sütterlin, went out of fashion in the 1940s. Until then,...
by Verena Zipperer | Sep 23, 2023 | communication, finance, legalese, market, specialisation, standard, success, tools
Well, not all the terms and professions above apply to me. Some of them do, though. And it is all to my clients’ benefit. Banker, Auditor, Copywriter, are just the three most obvious and valuable ones. Having started my career as a translator rather late in life means...
by Verena Zipperer | Aug 29, 2023 | communication, concepts, culture, legalese, research, theories, tools
Passion led us here. Indeed. If it was not for my passion about languages, especially the English one, I would not be where I am today. For as long as I can remember, the grey matter residing inside my skull was keen on soaking up new and more knowledge. The end of...