by Verena Zipperer | Sep 23, 2023 | communication, culture, glossary, market, specialisation, success, target
When you have visited my Services page, you may wonder what the differences between some of the services are. They share similarities in that they move the source text from its source culture, context, and audience towards the target culture, context, and audience....
by Verena Zipperer | Sep 23, 2023 | culture, glossary, market, specialisation, success, target
Clients often ask me why their copy isn’t as successful as they thought it would be. Despite it being precise. Despite it describing the company or the product / service. Despite it being created by a highly paid individual. The first question I ask my clients...
by Verena Zipperer | Aug 29, 2023 | culture, glossary, success, tools
All we have is words – All we have is worlds One letter. A totally different meaning. Mistake or playfulness? Who knows… If you have words, you literally have worlds at your disposal. All the worlds mean nothing, if you don’t have words to express yourself. When first...
