by Verena Zipperer | Oct 13, 2023 | communication, culture, finance, legalese, market, specialisation, success, target
Language barriers can seriously impede effective communication, especially in today’s globalized world, where companies must establish and maintain relationships with a variety of stakeholders. By overcoming language barriers, businesses can connect with...
by Verena Zipperer | Oct 11, 2023 | communication, culture, finance, legalese, specialisation, success, target
Expertise Effective communication between companies and their target audiences depends on accurate, tailor-made translations. Language barriers can easily turn into market entry barriers and make or break a business venture. By employing a skilled translator who...
by Verena Zipperer | Sep 30, 2023 | communication, success, target, theories
The manner in which I read, comprehend, and interpret a text has undergone a significant transformation since I began my Master’s degree in Translation. Even before I embarked on that journey, I would frequently contemplate the question: “How would I translate...
by Verena Zipperer | Sep 23, 2023 | communication, culture, glossary, market, specialisation, success, target
When you have visited my Services page, you may wonder what the differences between some of the services are. They share similarities in that they move the source text from its source culture, context, and audience towards the target culture, context, and audience....
by Verena Zipperer | Sep 23, 2023 | communication, finance, legalese, market, specialisation, standard, success, tools
Well, not all the terms and professions above apply to me. Some of them do, though. And it is all to my clients’ benefit. Banker, Auditor, Copywriter, are just the three most obvious and valuable ones. Having started my career as a translator rather late in life means...
by Verena Zipperer | Sep 20, 2023 | communication, concepts, target
It is a widespread misconception that Source Text x Translation = Target Text. If it were indeed just an equation, it would not need translators at all, and machines and AI could easily take over our job and provide the same quality in less time for a penny. This...
